Which theory does gatekeeping refer to?
A) Uses and Gratifications Theory
B) Cultivation Theory
C) Agenda Setting Theory
D) Critical Theory
E) All of these answers are correct.
C
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When you examine specific characteristics of an audience such as beliefs, attitudes, and values, you are identifying
a. demographic analysis. b. psychological profiling. c. audience segmentation. d. audience targeting.
If a person is elected or appointed, they have
A. legitimate power B. referent power C. expert power D. reward power
The communication tradition to which Social Information Processing Theory is related is
A. socio-psychological communication tradition B. socio-semiotic communication tradition C. socio-cultural communication tradition D. socio-phenomenological communication tradition
Which of Maslow's needs are appealed to in the following examples? Justify your answer. • In the past 20 years, the number of people incarcerated in this country has triple, we must use our resources wisely to protect the public. • Research shows that if you are deficient in vitamin C, you will crave things that in the past have fulfilled that need. • Reality shows cater to the transformative process of celebrification where ordinary people become famous through their appearances on these programs.
Fill in the blank(s) with the appropriate word(s).