A low-budget strategy that focuses on personally interacting with a target group by promoting products and services through surprise or other unconventional means is called:
a. cross-platform marketing
b. guerrilla marketing
c. agile marketing
d. ambush marketing
b. guerrilla marketing
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Do not use jargon unless your readers ___________________
a. will understand it b. will be writing in response c. are experts in a field that uses the same language d. can ask you questions
Firms that focus on one or few businesses and markets can earn positive returns because they are able to develop capabilities useful for those markets.
Answer the following statement true (T) or false (F)
During Year 2, Chico Company earned $3500 of cash revenue, paid $1450 of cash expenses, and paid a $950 cash dividend to its owners. Based on this information alone, which of the following statements is not true?
A. Total assets increased by $1100. B. Net income amounted to $2050. C. Cash inflow from operating activities was $2050. D. Cash inflow from operating activities was $1100.
Decker EnterprisesBelow are the simplified current and projected financial statements for Decker Enterprises. All of Decker's assets are operating assets. All of Decker's current liabilities are operating liabilities. Income statementCurrent
Projected Salesna 1,500 Costsna 1,080 Profit before taxna 420 Taxes (25%)na 105 Net incomena 315 Dividendsna 95 Balance sheetsCurrentProjected CurrentProjectedCurrent assets 100 115 Current liabilities 70 81 Net fixed assets 1,200 1,440 Long-term debt 300 360 Common stock 500 500 Retained earnings 430 650 Based on the projections, Decker will have A. a financing surplus of $36 B. a financing deficit of $36 C. a financing surplus of $255 D. a financing deficit of $255 E. zero financing surplus or deficit