According to the prep material, a(n) ____________ culture is when an organization’s progress is measured using data rather than intuition (gut feel) or past examples (personal experience).
Fill in the blank(s) with the appropriate word(s).
Answer: data-driven
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The age of adult audience members has little effect on speech content
Indicate whether the statement is true or false.
Civility may be described as
a. the way we discipline our passions for the sake of cooperating with others. b. the reason rudeness is increasing in modern society. c. standards of right and wrong that prescribe what humans ought to do. d. refers to the desire or motivation to communicate with others. e. goal-oriented actions or action sequences that we can master and repeat in appropriate situations.
All of the following are approaches for getting an organization's news and viewpoints on local television EXCEPT
A) send a news release. B) send a media alert or advisory. C) make a phone or e-mail pitch. D) produce a video news release. E) all of the above are legitimate approaches.
Do you agree with the New York Times that Bono's fund-raising efforts can be called public relations? Why or why not?
What will be an ideal response?