When in a job interview, you take great care to use _____ strategies. You dress professionally, speak articulately, and emphasize your positive qualities
A) influencing
B) self-monitoring
C) self-deprecating
D) image confirming
Answer: B
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List in order the "4 S's."
What will be an ideal response?
Answer the following statement(s) true (T) or false (F)
1. The biggest problem in advertising to women comes from the fact that they are a niche market. 2. Multicultural strategy distinguishes consumer segments by cultural factors and segmentation factors. 3. Cross-cultural strategy distinguishes consumer segments by cultural factors and segmentation factors. 4. In the 1970s, advertising directed at African-American consumers dropped significantly. 5. Everyday people are often the vehicles brand managers use to tap into aspirational Black values.
Explain the similarity and difference between formal and advisory groups.
What will be an ideal response?
A good reason for considering the historical background of a proposition of fact is that
(a) factual propositions often have elements of value and policy built into them. (b) it is human nature to keep making the same mistakes. (c) it provides a frame of reference for developing arguments. (d) it is always a good idea to learn the history of events.