New ventures may find it difficult to use differentiation strategies successfully because they lack ________ and ________.

A. competitors; superior technology
B. sufficient funding; qualified entrepreneurs
C. sufficient funding; superior innovation
D. innovative ideas; potential customers


Answer: C

Business

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Sigma represents ______.

A. a student fraternity at the University of Texas at Dallas B. the standard deviation of outcomes in a process C. the mean of outcomes in a process D. the mode of outcomes in a process

Business

Teall Corporation has a standard cost system in which it applies manufacturing overhead to products on the basis of standard machine-hours (MHs). The company has provided the following data for the most recent month: Budgeted level of activity 8,500MHsActual level of activity 8,600MHsStandard variable manufacturing overhead rate$5.70per MHBudgeted fixed manufacturing overhead cost$50,000 Actual total variable manufacturing overhead$51,600 Actual total fixed manufacturing overhead$54,000 What was the fixed manufacturing overhead budget variance for the month?

A. $570 Favorable B. $570 Unfavorable C. $4,000 Unfavorable D. $4,000 Favorable

Business

Describe one technology trend discussed in the text and identify the potential business impacts related to the trend.

What will be an ideal response?

Business

Case-Based Critical Thinking QuestionsCase 8-2Elena is a Marketing Manager for a growing Internet business called Rainmaker Teas. Elena is researching the different types of online ads that are available to use in the launch of their five new white tea flavors.Rainmaker teas has a logo for each category of tea, and in keeping with the rain/sky theme, the logo for the white teas is a white cloud. Elena plans to have a white cloud with some promotional information float across the screen. This is an example of a(n) ____ ad.

A. floating B. moving C. animated D. flash

Business