All of the following questions are important in considering new or existing suppliers for integration except _____.
a. Is the supplier capable of hitting affordable targets regarding cost, quality, conductivity, weight, and other performance criteria?
b. Does the supplier have sufficient marketing funds for promoting its new products?
c. Will the supplier be able to meet product introduction deadlines?
d. Will the supplier be able to increase capacity and production fast enough to meet our market share requirements?
e. Do the supplier's personnel have the required training to start up required processes and debug them?
b
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Why do today's firms need integrated marketing communications systems? How do firms benefit from such systems?
What will be an ideal response?
Ketchum Public Relations' counsel to Russia was lauded by many professionals as a major success in international public relations
Indicate whether the statement is true or false
A central business district is characterized by a concentration of _____
a. convenience stores b. parking facilities c. suburban housing d. cultural and entertainment facilities
Tailoring a strategy to fit the circumstances of emerging country markets does not typically involve
A. competing on the basis of low price. B. modifying aspects of the company's business model to accommodate local circumstances (but not so much that the company loses the advantage of global scale and global branding). C. transforming the local market to better match the way the company does business elsewhere. D. avoiding those emerging markets where it is impractical or uneconomic to modify the company's business model to accommodate local circumstances. E. developing a strategy for the short-term and forget about a long-term strategy because conditions in emerging country markets change so rapidly.