Likert-type scales:
A. can contain a neutral middle response.
B. assign numerical values to each response choice.
C. are a common response set for closed questions.
D. are interval level data.
E. all of the above.
Answer: E
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A. The Journal of Social and Personal Relationships B. Interpersonal Communication Monographs C. Personal Relationships D. Social Monographs
To persuade others to change, you only need to establish the "truth."
Answer the following statement true (T) or false (F)
The National Assembly of France created the first government-run propaganda ministry in 1792
a. True b. False
Alfred Schutz, originator of the concept of typifications, encouraged his students to
a) make better use of mass media b) explore the mysteries of everyday experience c) see the similarities in a broad range of cultural experiences d) join social movements to achieve ideal values