. In the “Entrepreneurship in Action” case study, Haupt and Alstin began their design process by doing which of the following?
a. designing an unusual safety helmet
b. by finding out why the conventional product was not used
c. by improving a currently existing helmet
d. by studying current trends in the safety industry
b. by finding out why the conventional product was not used
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This question contains two parts; be sure to answer both. First, describe the elements of the communication process. Next, imagine that you are the CEO of a cosmetics company. Your company is headquartered in Chicago, where you have more than 3,000 employees. You are planning to give a talk to all the employees, a "state of the company" address that reviews the company's performance, victories, and challenges over the past 12 months. Because you want every employee to be able to listen to your address, you decide to do it as a webcast that employees can watch on their computers in real time. Explain how your webcast includes each element of the communication process.
What will be an ideal response?
If fixed costs are $24,000, variable costs are $25 per unit, and the product sells for $45, the total contribution margin at the breakeven point is $24,000
Indicate whether the statement is true or false
Notes or accounts receivables that result from sales transactions are often called
A) non-trade receivables. B) trade receivables. C) merchandise receivables. D) sales receivables.
When marginal cost is equal to marginal revenue, the firm should
A. produce more to increase profits. B. produce less to decrease total costs. C. stop producing additional units to maximize profits. D. provide discounts to encourage purchases. E. intensify distribution to increase sales.