Which of the following laws is most relevant to the marketing mix category of promotion?
A) the National Do Not Call Registry
B) the Consumer Products Safety Commission Act
C) the Robinson-Patman Act
D) the Sherman Antitrust Act
E) the Child Protection Act
A
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On January 1, SaLow Company enters into a contract to provide custom-made equipment to ByHi Corporation for $100,000. The contract terms allow cancellation without penalty by either party at any time prior to delivery of the goods. The contract specifies a delivery date of March 15 but the equipment was not delivered until April 10. The contract required full payment within 30 days after
delivery. When should revenue be recognized for this contract? A) Never, because it includes a termination agreement. B) March 15 C) April 10 D) May 10
________ is defined as the degree of caring and individual attention provided to customers
A) Empathy B) Reliability C) Assurance D) Responsiveness
Why is the stock price of a company an indication of the performance of the company's senior managers?
A) Well-run companies are invariably highly profitable, which leads to a higher share price. B) In general, people want to invest in a well-managed corporation, which will drive up the price of shares. C) Investors who can see that a company is well-run will hold on to their shares, even if the company faces setbacks, since they know that the stock price will likely rise again. D) Larger companies tend to be better run and so have higher stock prices.
Lambert Manufacturing has $100,000 to invest in either Project A or Project B. The following data are available on these projects (Ignore income taxes.): Project AProject BCost of equipment needed now$100,000 $60,000 Working capital investment needed now - $40,000 Annual cash operating inflows$40,000 $35,000 Salvage value of equipment in 6 years$10,000 - Refer to Exhibit 12B-1 and Exhibit 12B-2, to determine the appropriate discount factor(s) using the tables provided.Both projects will have a useful life of 6 years and the total cost approach to net present value analysis. At the end of 6 years, the working capital investment will be released for use elsewhere. Lambert's required rate of return is 14%.The net present value of Project B is:
A. $76,115 B. $36,115 C. $90,355 D. $54,355