The number one way companies measure the impact of online advertising is:
A) clickthroughs
B) sales
C) lead generations
D) response rates
A
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Socioeconomic status (SES) is often highly correlated with:
A) religion. B) occupation. C) gender. D) personality.
With reference to the three basic stages of the advertising response process, inducing trial for a product is an example of which of the following?
A) cognitive objectives B) affective objectives C) behavioral objectives D) post-purchase objectives
Which of the following budgets is not directly associated with the production budget?
A) Direct materials purchases budget B) Factory overhead cost budget C) Capital Expenditures budget D) Direct labor cost budget
Larry is the owner of an instant noodle manufacturing company. His company has created a special combination of ingredients that makes his product tastier than the ones currently existing in the market. Larry knows that this combination of ingredients cannot be easily copied. This is an example of ________.
A. sustainable competitive advantage B. bootstrap marketing C. entrepreneurial breakeven D. benchmarking