Larry is the owner of an instant noodle manufacturing company. His company has created a special combination of ingredients that makes his product tastier than the ones currently existing in the market. Larry knows that this combination of ingredients cannot be easily copied. This is an example of ________.
A. sustainable competitive advantage
B. bootstrap marketing
C. entrepreneurial breakeven
D. benchmarking
Answer: A
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Which of the following is a well-stated communication program objective?
A. Increase brand awareness by 15% in the next 6 months. B. Communicate our customer service commitment to our customers. C. Reduce customer complaints. D. Increase sales over 12 months. E. Increase awareness in our target market.
Which of the following products/services would be best served by the adoption of a market
share maximization pricing objective during the introduction stage of its life cycle? A) a new range of video game consoles B) leather jackets sporting new designs C) a new brand of cheese D) a brand of first-generation LED television sets
The element of perceived risk that relates to the effect of a purchase on one's self-esteem is _____ risk
a. psychological b. social c. physical d. performance
Those with ______ self-schemas will be motivated to be receptive to others, to adjust to their needs, and to restrain their inner needs or desires.
A. interdependent B. motivational C. independent D. self-enhancement