Social media crises, according to Tim Coombs, are often compared to ______.
A. puppies
B. zombies
C. diseases
D. decaf coffee
B. zombies
Communication & Mass Media
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________ _______ is the anxiety we feel about listening
Fill in the blank(s) with the appropriate word (s).
Communication & Mass Media
Name the two tasks practitioners must perform at the end of a campaign.
What will be an ideal response?
Communication & Mass Media
A(n) ________ audience has little knowledge and a negative interpretation of the subject
a) voluntary b) captive c) favorable d) apathetic
Communication & Mass Media
Gerry Philipsen’s description of the code of communication that guided men in the community he called “Teamsterville” offered what kind of interpretive theory?
a. a nomothetic explanation b. a local knowledge theory c. a heuristic framework d. sufficient cause
Communication & Mass Media