Name the two tasks practitioners must perform at the end of a campaign.

What will be an ideal response?


Reviewing the campaign; steps, missteps, challenges, etc. and Reporting to
organizational leaders

Communication & Mass Media

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________ audiences are made up of people with similar backgrounds, attitudes, and

experiences. Fill in the blanks with correct word

Communication & Mass Media

What is considered the most impactful evolution in organizational communications?

a. when organizations found a way to reduced their use of paid media b. when organizations began presenting their own web sites c. when organizations began to work with influential bloggers d. when organizations found that consumers shared the organization’s stories across social media outlets

Communication & Mass Media

The primary-recency effect tends to heighten the accuracy of perception

a. True b. False

Communication & Mass Media

Parents' roles in children's gender development are seen as unimportant by cognitive development theory

Indicate whether the statement is true or false

Communication & Mass Media