Rejection is ineffective unless the buyer notifies the seller
a. True
b. False
Indicate whether the statement is true or false
True
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Recency theory suggests that in terms of media strategy it is better to maximize frequency rather than reach
Indicate whether the statement is true or false
When the goods covered by a contract are unique and it is not possible for a buyer to obtain substitute goods, the buyer is entitled to ________ of the contract.
A. cover B. incidental damages C. specific performance D. liquidated damages
In customer value-based pricing, price is considered along with all other marketing mix variables before the marketing program is set
Indicate whether the statement is true or false
Professionalism requires different behaviors for each situation in the workplace
Indicate whether the statement is true or false.