Enhancing a product image by linking it to a celebrity or an already established brand name, regardless of the intrinsic connection between the product and the image, is called branding
Indicate whether this statement is true or false.
TRUE
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How is mobile marketing different from most other kinds of direct marketing communication?
a. Communication is on a small screen b. It is more entertaining c. It is cheaper d. The consumer typically controls the flow of information
Analyzing and adapting to the audience is crucial to all public speakers. This approach to preparing and delivering you speech is called ____
A) an audience-centered approach B) a media-centered approach C) developing a target audience D) marketing your speech
According to your textbook, the specific purpose statement for a speech should be
A. determined after the central idea. B. expressed as a question. C. written using figurative language. D. limited to one distinct idea. E. the same as the title of the speech.
An understanding of and respect for the power of media messages is an important media literacy skill.
Answer the following statement true (T) or false (F)