Generally, which tenant in a regional shopping center has the largest primary trading area?
a. convenience store
b. supermarket
c. pharmacy
d. department store
d
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The concentration of income in the high-income and large-population countries means that a company can be "global" by targeting buyers in:
A) just 50 countries. B) just 20 countries. C) just 10 or fewer countries. D) just 30 countries. E) none of the above
When a marketing manager decides to run a quarter-page ad in the business section of the local newspaper to promote goodwill toward his company, he is executing part of a tactical plan
Indicate whether the statement is true or false
In business, what does the term "vehicle" mean?
A) the specific transportation used in moving products into the marketplace B) marketing research that companies use to determine consumer needs C) the speed at which a strategic plan is developed, carried out, and evaluated D) the marketing conduits between company management and consumers E) the means companies use to get from their present state to some desirable future position
From a conscious marketing perspective, social responsibility is at the core of the business because it advocates a higher purpose that goes beyond making a profit; it also views the community and the environment as key stakeholders.
Answer the following statement true (T) or false (F)