The second section of the statement of cash flows shows the amount of cash flow from investing activities
Indicate whether the statement is true or false
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Protecting company intellectual property can be difficult because employees become disgruntled and patents
A. roll over. B. expire. C. are expensive. D. cannot be protected.
When performing comparable analysis the ideal comparable firm will have each of the following characteristics EXCEPT:
A) it is in a similar industry. B) it is of a similar size. C) it has similar risk as measured by beta. D) these are all desirable comparables.
Which of the following statements about the analytic hierarchy process (AHP) is true?
A) It is really not a decision model at all. B) It can handle multiple criteria and goals. C) It is based entirely on quantitative data. D) It is an opaque "black box" in the same way as neural networks.
When an advertiser asks for speculative presentation, the ad agency is expected to
A. show a portfolio of previous campaigns. B. present three-dimensional advertising plan. C. infer what the market is for a particular product based on experience with other clients. D. give a presentation of what the agency intends to do for the advertiser. E. improvise a storyboard based on brainstorming during a meeting.