Congress passed the Communications Decency Act to restrict child pornography on the Internet. When it reviewed the constitutionality of the statute, the Supreme Court held the law to be:
a. an unconstitutional restriction on speech
b. a constitutional restriction on speech because it affected minors
c. a constitutional restriction on speech because it affected an area subject to regulation
d. a constitutional restriction on speech because it was narrowly tailored to achieve a compelling governmental interest
e. none of the other choices
a
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Which of the following statements is true about creating customer loyalty and retention?
A) Losing a customer means losing the entire stream of purchases that the customer would make over a lifetime of patronage. B) Customer delight creates a rational preference and not an emotional relationship with the brand. C) The aim of customer relationship management is to focus solely on customer delight. D) Losing a customer hardly makes a difference to a company's sales. E) The aim of customer relationship management is to focus solely on customer satisfaction.
Threat to established power relationships, threat to expertise, and disruption to cultural traditions or group relationships are all examples of which source of resistance to change?
a. Organizational development b. Individual sources c. Individual references d. Organizational sources
Which step in the marketing research process involves the use of data analysis and statistical techniques to help draw conclusions?
A. Locating and defining problems or research issues B. Developing hypotheses C. Collecting data D. Interpreting research findings E. Reporting research findings
Discuss the Foreign Corrupt Practices Act (FCPA) as one of the measures that has been adopted against corruption.
What will be an ideal response?