When the marketers of a mobile phone manufacturing company want to determine the impact of individual media such as television and online display ads on sales as well as that of trade activities like every day low price, off-shelf display and so on,
they usually use ________.
A) marketing metrics
B) market segmentation strategies
C) market capitalization techniques
D) market basket analysis
E) marketing-mix models
E
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When the physical product cannot be easily differentiated, the key to competitive success may lie in adding valued services and improving their quality
The main service differentiators are ordering ease, delivery, installation, ________, customer consulting, maintenance, and repair. A) technology intensity B) responsiveness C) ease of use D) customer training E) adaptability
LMX theory has been studied from various perspectives over the past 40 years. Briefly describe the three major stages of LMX theory development.
What will be an ideal response?
MBO is particularly well suited as a basis for administrative decisions such as pay raises.
Answer the following statement true (T) or false (F)
When there is a significant difference between the service customers receive and the service the firm promotes, the firm has a ________ gap.
A. knowledge B. communications C. standards D. social expectations E. delivery