__________is a means of displaying or graphing, in two or more dimensions, the location of products, brands, or groups of products in customers' minds

Fill in the blanks with correct word.


ANSWER: Perceptual mapping

Perceptual mapping is a means of displaying or graphing, in two or more dimensions, the location of products, brands, or groups of products in customers' minds.

Business

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Indicate whether the statement is true or false

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