All communication contains both a __________ and a __________ dimension
Fill in the blanks with correct word
content; relationship
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According to style theory, a(n) ________ leader takes charge and has a high level of intellect and expertise
Answer:
Public relations professional Lisa Eggerton of RSCG Magnet says, "Research gives a context in which to talk about a product." What does this quote mean?
A) Research findings can be used to substantiate hunches about a product. B) In the minds of consumers, research adds credibility to a product. C) Armed with research findings, a company can claim whatever it wants. D) Both A and B. E) None of the above.
A group that shares language, historical origins, and/or religion is defined as ________
A) character B) an ethnicity C) a race D) an intelligence
In testing the validity of the argument in question 2, you would be well advised to
ask (a) is the asserted relationship between the grounds and the effect consistent, or are there instances in which the effect has not followed from these grounds? (b) are sufficient case or instances cited as grounds to ensure the reliability of the generalization? (c) how similar are the cases cited and are the similarities cited key factors? (d) is this truly an either-or situation?