Which of the following is an external benefit of using the "you" perspective?
A) Less work for your audience
B) Increased professional recognition for your audience
C) Financial gains for your audience
D) Positive effects on people your audience cares about
E) Conditions that allow your audience to get their work done
Answer: D
Explanation: D) External benefits are advantages that a third party gains. Internal benefits are advantages that your audience directly receives from complying with your request.
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Define calculus-based distrust.
What will be an ideal response?
Young Corporation's capital stock at December 31 consisted of the following: (a) Common stock, $2 par value; 100,000 shares authorized, issued, and outstanding. (b) 10% noncumulative, nonconvertible preferred stock, $100 par value; 1,000 shares authorized, issued, and outstanding. Young's common stock, which is listed on a major stock exchange, was quoted at $4 per share on December 31 . Young's
net income for the year ended December 31 was $50,000 . The yearly preferred dividend was declared. No capital stock transactions occurred. What was the price earnings ratio on Young's common stock at December 31? a. 6 to 1 b. 8 to 1 c. 10 to 1 d. 16 to 1
Barksdale Manufacturing Inc produces its products in batches containing 100 units. Barksdale randomly samples 15 of the units in each batch for quality control. The costs of performing these random sample tests would most likely be which type of quality cost?
A) External failure cost B) Prevention cost C) Internal failure cost D) Appraisal (detection) cost
Compare the following forms of advertising to determine which one is an example of narrowcasting.
A. a TV commercial for Doritos corn chips broadcast during the Super Bowl B. Harrah's Casino sponsoring a regional music festival C. a billboard advertisement for Miller Lite beer D. an advertisement for Scotts fertilizer shown on the Home and Garden Television network E. a circular promoting a sale on Halloween costumes in the Sunday newspaper