Marketing ________ analyze(s) data from a variety of sources, such as retailer scanner data, company shipment data, pricing, media, and promotion spending data, to understand more precisely the effects of specific marketing activities
A) metrics
B) mix models
C) forecasting
D) intelligence databases
E) decision systems
B
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When a firm looks for new users in groups that might use the product but do not, the firm is using the ________ strategy
A) new-market segment B) market-penetration C) geographical-expansion D) product development E) diversification
A person’s position and the communication networks provide them with ______.
A. structural power B. informational power C. coercive power D. hierarchical power
Which of the following reasons identifies that values are important to OD practitioners due to the humaninstic nature of OD ensuring growth, development, and learning?
a. Values guide choices about how to proceed. b. Values provide a larger vision that extends beyond any individual intervention. c. Values distinguish OD from other methods of consulting and change. d. Values help evaluate how well something went.
Which of the following statements is true about rebates?
A. Customers generally do not view the rebate process as complicated. B. Mail-in rebates are most effective in situations where consumers require a reason to purchase an item. C. Products associated with rebates are typically strong sellers. D. Rebates do not degrade a product's image or desirability. E. Marketers use rebates as a substitute for coupons.