If artistic efforts (writing, art, graphics, photos, etc.) are done on company time by an employee using company resources, the material belongs to:
a. the employee.
b. the company.
B
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The multiplatform environment is a combination of which of these?
a. Print, video and audio b. Print, memes and photography c. Memes, print and audio d. Video, audio, and photography
Models represent complex relationships in the communication process. What properties do they possess?
a. literal and colorful b. visual and simplified c. meaningful and self-explanatory d. vibrant and ongoing
Identity markers are primarily driven by the motive for____
a. Power b. Self-enhancement c. Relationships d. Self-esteem
James Carey, the leading American proponent of cultural studies during the past three decades, believed that mass communication is the representation of shared beliefs whereby reality is produced, maintained, repaired, and transformed. This is called the:
a. hermeneutic perspective. b. none of these. c. transmissional perspective. d. ritual perspective.