The final step in an introduction is to provide your audience with an overview of your speech. This step is known as

A) a summary.
B) an explanation.
C) a specific purpose.
D) a preview.


Answer: D

Communication & Mass Media

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Ben promoted Grumpy Cat, and later the cat became a celebrity with lots of endorsements and movies. What helped Ben make Grumpy Cat gain celebrity status?

a) Rise in social media b) Instant communication c) Public interest d) Media fixation

Communication & Mass Media

When preparing the specific purpose statement, you should use words that refer to observable or measurable behavior

Indicate whether the statement is true or false

Communication & Mass Media

What is the physical process of organizing elements of a message for transmission to the receiver(s)?

a) Encodin b) Decoding c) Channeling d) Shared meaning

Communication & Mass Media

Which factors reflect the organizational culture when cues are given through formal and informal communication channels?

a. Written rules and policies b. Metaphors and policies c. Stories and rules d. Ceremonies and metaphors

Communication & Mass Media