With respect to powerful brand elements, ________ is an extremely efficient means to build brand equity. This element functions as a useful "hook" or "handle" to help consumers grasp what the brand is and what makes it special
A) the tangibility of a product
B) a product's shape
C) a slogan
D) a patent
E) a copyright
C
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Domestic business differs from international business in that a firm operating within the borders of one country
A. is not entirely free from the international and foreign environments. B. needs to be concerned solely with the domestic environment. C. must be concerned with the international environment but not the foreign environment. D. must be concerned with the foreign environment but not the international environment. E. cannot survive in a world that is globalizing.
Flow charts depict ________________
a. sales rates b. corporate budgets c. employment rates d. processes
Unique segmentation is used when the similarity in needs and wants only extends across the region or several countries.
Answer the following statement true (T) or false (F)
The Uniform Commercial Code is a source of contract law that has been adopted by only a
minority of the states. Indicate whether the statement is true or false