As CEO, you must lead a problem-solving group addressing the issue of low sales. Using the six steps of John Dewey's problem-solving sequence as a guide, identify the process you will use to resolve this problem. Include examples that demonstrate your understanding of the problem-solving sequence.
What will be an ideal response?
Student examples will vary, but the ideal answer should reference the following steps:
- Step 1: Define and analyze the problem.
* The problem that needs to be address is low sales.
- Step 2: Establish criteria for evaluating solutions.
* Successful solutions should increase sales by 10 percent while not increasing the budget by more than 20 percent.
- Step 3: Identify possible solutions.
* Possible solutions include hiring a digital marketing strategist, running more television ads, and revamping the current website.
- Step 4: Evaluate solutions.
* Hiring a digital marketing strategist would greatly increase sales but would also exceed the budget. Revamping the current website would not cost too much money but would not yield higher sales. Running additional television ads would increase sales by at least 10 percent while remaining within a 20 percent increase of the budget.
- Step 5: Select the best solution.
* The solution that fits the criteria outlined in step 2 is running more television ads.
- Step 6: Test selected solutions.
* After the television ads have run for a month, we need to calculate increases in sales and the budget to ensure that they still fit the criteria.
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What will be an ideal response?