In the PESO model, what are some of the distinct advantages of using Paid Media?
What will be an ideal response?
The key advantage of using paid media is in the control it offers; control over the
content of the message, how it is skewed to a particular audience and how it is
presented. Also, timing and placement is controllable. This is good for when the PR
practitioner wants to present the message to an audience that is otherwise difficult to
reach via other media (e.g. social media) or when the message presentation needs to
be precisely timed.
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What is the term for the ability of television, through emotion-raising video, to elevate distant issues on the domestic public agenda?
A) CNN effect B) framing C) agenda-setting D) sound-bite effect
Writers liked magazines because they offered a perfect outlet for their work
Indicate whether the statement is true or false
Caring for aging and elderly family members is something that should be addressed by communication researchers for which of the following reasons?
A. Families who care for ill family members experience stress and strain. B. Ninety percent of care for elderly persons comes from the family. C. Caring for elderly family members may have been easier in the past than today. D. All of the above are valid reasons.
In a symposium, the participants
A. deliver prepared speeches on different aspects of the topic. B. speak briefly, informally, and impromptu. C. begin by responding to questions from the audience. D. frequently interrupt one another to make a point. E. talk to one another loudly enough for the audience to hear.