Describe the Topeka Test and explain how it encourages critical thinking.

What will be an ideal response?


The Topeka Test asks reporters to consider whether a person who knows nothing about a subject would be able to understand a story on the subject without having to turn to other sources of information. This encourages reporters to engage in critical thinking to ensure their stories provide sufficient context for readers on what is happening, who is involved, and why it is significant.

Communication & Mass Media

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What is NOT the likely effect of an introduction that uses humor?

A) it disarms skeptical listeners B) it encourages listeners to view the speaker favorably C) it relaxes the audience D) it helps the speaker and the listeners put the topic in perspective E) it causes the audience to misinterpret the topic.

Communication & Mass Media

According to the Impact / Society box, “Reaction to Uber Tactics Highlights Journalists’ Fine Line Between Critic and Booster,” what did Sarah Lacy do after an Uber executive considered investigating her private life?

a. She wrote a negative article about the company in Time magazine. b. She spoke negatively about the company on a podcast. c. She spoke negatively about the company during a television report. d. None of these things are true.

Communication & Mass Media

When speaking in the oral style, you may use contractions,

colloquial expressions, and even incompletesentences. Indicate whether the statement is true or false

Communication & Mass Media

Lucille is the type of manager who uses the personal approach to management. All of the following statements describe the personal approach except:

a. Lucille uses partial rules and guidelines. b. She does not give preference to any employees. c. She expects her employees to follow established rules. d. She tolerates difference in individual styles for getting the job done.

Communication & Mass Media