In the central role of strategic planning, only a handful of companies stand out as master marketers—Procter & Gamble, Southwest Airlines, Nike, Disney, Nordstrom, Wal-Mart, and McDonald's to name a few
From a consumer's perspective why do you think they stand out? Explain.
Students should explain that these companies focus on the customer and are organized to respond effectively to changing customer needs. They all have well-staffed marketing departments, and all their other departments—manufacturing, finance, research and development, personnel, purchasing—also accept the concept that the customer is king.
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Honda has invested $550 million in building an assembly plant in Greensburg, Indiana; IKEA spent nearly $2 billion to open stores in Russia; and South Korea's LG Electronics purchased a 58% stake in Zenith Electronics. All of these are examples of:
A) acquisition. B) licensing. C) franchising. D) FDI. E) exporting.
Financial accounting information is determined objectively and is verifiable, whereas management accounting usually represents subjective estimates of future events
Indicate whether the statement is true or false
Climate analysis is an example of which ethical driver?
A. target socialization processes B. ethics training C. ethical diagnosis D. engaged leadership
Which of the following would be the BEST closing sentence in a bad-news message?
a. We understand your disappointment in this decision. b. Please do not hesitate to contact us again if you have any further questions. c. To see the video that discusses our two newest investment offers, just phone us at 555-1616 to request your copy. d. We trust you will continue to rely on Carson products in spite of this present difficult situation.