Marketers of seasonal products tend to emphasize
A. personal selling.
B. word-of-mouth communication.
C. public relations.
D. sales promotion.
E. advertising.
Answer: E
You might also like to view...
Which of the following problems is most likely when a sales agency is used instead of company salespeople?
A) The company will find it difficult to control the sales process. B) They do not take title to goods or negotiate purchases or sales. C) The value-added per sale is the lowest for sales agencies. D) Agencies will pay less attention to customers who buy the most or in large volumes. E) Sales agencies are often difficult to access due to strict contractual obligations.
When seeking to influence others, we usually try to modify which of the following?
A. one’s trigger cues B. one’s need for reassurance C. one’s cognitive dissonance D. one’s behavior
Preferred stock is a hybrid?a sort of cross between a common stock and a bond?in the sense that it pays dividends that normally increase annually like a stock but its payments are contractually guaranteed like interest on a bond.
Answer the following statement true (T) or false (F)
Explain 3 reasons why a start-up organization would have a written business plan.
What will be an ideal response?