Which of the following terms refers to the process of taking a well-known brand and extending it into a new area that will “kill” the brand?
a. fencing
b. brandicide
c. brand extinction
d. packaging
b. brandicide
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The president of a Mexican company recently remarked, "Business in Mexico is done on a consensus basis, very genteel and sometimes slow by U.S. standards." A few months later, the Mexican company and its U.S. joint venture partner parted company
Judging by the president's remark, one important reason for the "divorce" was: A) failure of one partner to live up to the terms of the contract. B) cultural differences. C) the cancellation of NAFTA. D) the U.S. government's insistence on quick negotiations. E) the language barrier.
Which of the following risks is related to efficiency of testing?
A. The risk of incorrect acceptance. B. Inherent risk. C. The risk of incorrect rejection. D. None of these.
Distinguish between a mechanistic organization and an organic organization. Think about a company you have worked with (or currently work with). Is it more mechanistic or more organic? Give three reasons for your response.
What will be an ideal response?
Which of the following can be used on the résumé to overcome gaps in work history?
A) Itemize each position held in detail. B) Focus exclusively on experience and skills that relate to the position. C) Include information regarding salary and reasons for leaving positions. D) Group all work experience under a single heading. E) Highlight volunteer, education or community work that take place during those gaps in employment.