Marie is in the market to purchase a new car. When a car commercial comes on TV she is more likely to use which route of persuasion to evaluate the message:
a. central
b. peripheral
c. both
d. neither
a. central
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When we focus on a particular conversation and others recede into the background, we are organizing based upon proximity
Indicate whether this statement is true or false.
Entropy is more likely to occur in a(n)
a. open system. b. closed system. c. suprasystem. d. subsystem.
A fallacious argument in which a speaker draws a faulty conclusion from extreme exceptions or from limited evidence is called a __________________ ________________________
Fill in the blank(s) with the appropriate word(s).
The main distinguishing factor between hot and cool media is the
A. involvement required of the audience member B. number of senses required in order to consume it C. era in history when the medium came into existence D. effects the media content has on the audience