Audience attitudes toward many social issues cannot be predicted through demographic analysis

Indicate whether the statement is true or false.


False

Communication & Mass Media

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Charts and graphs are best used with statistical supporting material

Indicate whether the statement is true or false

Communication & Mass Media

Chance associations with words often distract listeners from a speaker's message

Indicate whether the statement is true or false

Communication & Mass Media

A politician is giving a speech to a group of teachers. To help build a connection with the group, the politician shares that his mother worked as a teacher for 50 years. Which guideline for persuasive speaking did the politician adhere to?

A. Provide social proof. B. Focus on your audience. C. Anticipate selective exposure. D. Follow a motivated sequence.

Communication & Mass Media

In a 5- to 7-minute speech, a typical video clip should be no more than __________ long.

A. 5 seconds B. 30 seconds C. 2 minutes D. 3 minutes

Communication & Mass Media