In chapter 9 of your textbook, learning through serendipity, accidents, randomness, chance and risk-taking is known as __________________.
a. Exploration of knowledge
b. Murphy’s law
c. Exploitation of knowledge
d. The lucky principle
a. Exploration of knowledge
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When developing scales for international research, the researcher must pay special attention to details that can make the measurement instrument specific to the country in which the instrument will be used
Which of the following should be of concern to the marketing researcher when developing scales for international research? A) Special attention should be devoted to determining equivalent verbal descriptors in different languages and cultures. B) Scale endpoints and the verbal descriptors should be employed in a manner that is consistent with the culture. C) It is critical to establish the equivalence of scales and measures used to obtain data from different countries. D) All of the above are correct.
The most effective sales presentations involve the customer asking questions and the salesperson presenting a formal presentation
Indicate whether the statement is true or false
If a manager prefers a higher return investment regardless of its risk, then he is following a ________ strategy
A) risk-seeking B) risk-neutral C) risk-averse D) risk-aware
The bond indenture is a contract between the bond-issuing corporation and the bond investors
Indicate whether the statement is true or false