Which of the following is NOT a way that technology is used in CRM?
A) personalizing communication to address customers' particular needs
B) emailing coupons to customers who have "liked" a company on Facebook
C) calling consumers to persuade them to try a company's products
D) offering products tailored specifically to customers' needs and desires
E) suggesting future purchases based on prior purchases or browsing interests
C
Explanation: C) CRM combines customer service and marketing communications to retain customers in order to stimulate future sales of similar or supplementary products. Cold calling consumers to try to persuade them to become new customers for a company is not an example of this.
You might also like to view...
________ defense is an aggressive maneuver where the firm attacks first, perhaps with guerrilla action across the market and keeps everyone off balance
A) Position B) Flank C) Contraction D) Preemptive E) Lateral
Which of the following is least likely to help establish credibility?
A) Getting to know the audience B) Establish credentials C) Identify needs D) Present ideas effectively E) Tell the truth
Refer to Graph 8.1. Use a trend projection to forecast the next week's demand. Then apply seasonal indices to determine the demand on Saturday of the fourth week. What is the demand projected to be?
A) 141.4 B) 146.2 C) 151.3 D) 158.9
Apathy is your capacity to understand another person's feelings or state of mind. _________________________
Answer the following statement true (T) or false (F)