VALS groups of consumers who are motivated by ________ are those who desire social or physical activity, variety, and risk.
A. success
B. self-expression
C. rewards
D. ideals
E. achievement
Answer: B
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When developing a presentation for an online audience,
A) send out study materials immediately after the presentation is over. B) break complicated slides into multiple slides. C) limit the use of the backchannel to Twitter breaks. D) start the presentation on time. E) keep each slide on screen for a longer period of time.
Convenience stores ________ than supermarkets.
A. offer a broad variety and deep assortment of merchandise B. avoid selling lower profit products C. offer self-service to its customers D. charge higher prices for similar products sold E. make customers wait in a long checkout line
The objective-and-task method uses past sales and communication activities to determine the present communication budget.
Answer the following statement true (T) or false (F)
Brandon Steiner, CEO of Steiner Sports, was used in the textbook as an example of
a. Super leadership b. Autocratic leadership c. Futuristic management d. High-involvement management