The purchase of stocks and bonds to obtain a return on the funds invested is known as __________.
Fill in the blank(s) with the appropriate word(s).
portfolio investment
The purchase of stocks and bonds to obtain a return on the funds invested is known as portfolio investment.
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The ultimate goal of a free trade agreement is to have standardized duties on goods that cross borders between the partners
Indicate whether the statement is true or false
Facebook's and Twitter's noncommercial nature makes it easier for marketers to attract attention and persuade consumers
Indicate whether the statement is true or false
Phyllis' Philly Steaks, a national fast-food chain, has experienced a number of problems in the past few years, and management is considering the adoption of a balanced scorecard as part of a turnaround effort.Required: A. Briefly explain the concept of a balanced scorecard. What general factors are included in a typical balanced scorecard?B. Independent of your answer in requirement "A," assume that Phyllis' is very concerned about customer satisfaction. List four different (and specific) customer-satisfaction measures that may be appropriate for the firm (and for other fast-food providers).C. Independent of requirement "A," assume that Phyllis' wants to return to former levels of profitability. List several financial measures that would allow management to assess success or failure
with respect to the following goals: (1) pay creditors on a timely basis, (2) keep shareholders happy, and (3) improve profitability over time at stores that have been open at least one year. What will be an ideal response?
As a marketing tool, packaging
A. gives a product a chance to stand out among all the other choices on a store shelf. B. is not very important for communicating to the consumer. C. does little to help promote and reinforce brand image. D. is not something that marketers are involved with. E. is only crucial to a few products, since most products are heavily promoted in other ways.