The VALS framework segments consumers is based on
A. their product usage, age, and gender.
B. where they live.
C. their demographics.
D. their media usage and their demographics.
E. their primary motivation for buying products and their resources.
Answer: E
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In many cases, retailers hold greater ________ than manufacturers, so manufacturers need to know retail buyers' acceptance criteria
A) channel power B) conditions of sale C) territorial rights D) motivation E) channel design
Mass customization serves individual needs.
Answer the following statement true (T) or false (F)
Wadding Corporation applies manufacturing overhead to products on the basis of standard machine-hours. For the most recent month, the company based its budget on 4100 machine-hours. Budgeted and actual overhead costs for the month appear below: Original Budget Based on 4100 Machine-Hours-Actual CostsVariable overhead costs: Supplies$11,510? $12,330? Indirect labor 33,180? 35,300? Fixed overhead costs: Supervision 20,200? 19,840? Utilities 6400? 6320? Factory depreciation 7400? 7710? Total overhead cost$78,690? $81,500? The company actually worked 4220 machine-hours during the month. The standard hours allowed for the actual output were 4210 machine-hours for the month. What was the overall variable overhead efficiency
variance for the month? A. $610 Favorable B. $717 Favorable C. $109 Unfavorable D. $230 Favorable
At a home show, Purcell's Kitchens was offering home improvement loans for 4 years with annual percentage rates of 14.5%. On complete kitchens, a 20% down payment was required. Susan Kaufman wants to finance a $14,000 kitchen for 4 years. a.Use the APR Table 13-1 from your text to calculate the finance charge on the loan.b.What would be the amount of the monthly payment? (Round to the nearest cent)
What will be an ideal response?