____ provide businesses with copywriters, artists, production coordinators, media experts, researchers, and other highly skilled specialists.
A. Public relation firms
B. Media companies
C. Advertising agencies
D. Production companies
E. Promotion experts
Answer: C
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Oliver Blanchard of the Brand Builder Blog believes employees
A) generally have little stake in a company's image. B) often create internal conflict if they don't agree with their firm's marketing. C) should regularly interact with the mass media. D) who are unhappy should be fired in order to improve company morale. E) are central to a company's identity and directly affect customer service.
Which of the following lists the stages of the industry life cycle in the correct order?
A. introduction, shakeout, maturity, growth, and decline B. introduction, growth, shakeout, maturity, and decline C. introduction, shakeout, growth, maturity, and decline D. introduction, growth, maturity, shakeout, and decline
The Family Entertainment and Copyright Act of 2005 established criminal penalties for willful copyright infringement of musical works or motion pictures, but does allow for the sale and use of technology that can skip content of films in order to edit out language, violence, or sex
Indicate whether the statement is true or false
Which of the following statements is true regarding excess capacity?
A. Excess capacity exists because the product is extremely useful and cheap but has no competitors. B. If the demand for a firm's product is stable, then excess capacity is likely to increase. C. If the demand of a product falls, excess capacity declines. D. Firms usually have excess capacity when the demand for the product is very high. E. Excess capacity can be a safety net if demand suddenly picks up.