Using your own concept or topic, create a list of words that illustrates Hayakawa's Ladder. 

What will be an ideal response?


Answers will vary.

Communication & Mass Media

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Which of the following media was among the first to demassify in the 1950s?

A) television B) radio C) magazines D) newspapers

Communication & Mass Media

A statistical procedure known as

or is sometimes used to overcome sampling inadequacies. Fill in the blank(s) with the appropriate word(s).

Communication & Mass Media

The second step in choosing an appropriate topic is to analyze the situation in which

you will be speaking. Speci?cally, you want to consider what three things? What will be an ideal response?

Communication & Mass Media

Effie is preparing a speech on the value of a college education and has developed the thesis "a college education will help you secure a better job." Of the possible main points listed, which is least supportive of Effie's thesis and should be deleted?

A. "College graduates are able to appreciate the arts more fully." B. "College graduates earn higher salaries." C. "College graduates are hired more frequently." D. "College graduates have greater job mobility."

Communication & Mass Media