Space-it-out Design Inc. launches a new range of furniture. The marketing head, Sana, wants to change the advertising strategy from persuasive to informational. Which of the following components is she most likely to remove from the existing advertisement?
A. performance
B. price
C. availability
D. attractiveness
E. comfort
Answer: D
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Answer the following statement true (T) or false (F)
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A. usage-rate B. demographic C. geodemographic D. competitive E. benefit
Answer the following statement(s) true (T) or false (F)
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A. targeted daypart plan B. total audience plan package C. run-of-station basis D. cume audience plan E. average quarter-hour rating