As a promotion mix element, public relations refers to
A. advertising focused on promoting the company's image with its customers.
B. nonpersonal promotional communication about a firm's goods and services.
C. communication focused on promoting positive relations between a firm and its stakeholders.
D. a set of nonpersonal communication tools designed to stimulate more frequent purchases of a product.
E. the two-way flow of personal communication between the firm and its customers.
Answer: C
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