Explain how networking and/or negotiating have affected behavior, human relations, and performance where you work or have worked.
What will be an ideal response?
Student answers will vary; additional sample answers may be found in the IM.
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Sandy Fiero works as the chief knowledge officer for Bend Lumbar Company. She has been given the responsibility to create a product or service that will bring an added value to its customers to increase the company's revenue. Sandy determines that the best value she can add is by creating a service that offers free next day shipping on any order over $50. Where in the value chain is Sandy adding value?
A. The primary value activity operations. B. The primary value activity marketing and sales. C. The primary value activity outbound logistics. D. The primary value activity inbound logistics.
The marketing manager of Big Wheel Motors notices an increased demand for "green" cars that use less fossil fuel and emit fewer pollutants. Under which of the following external information sources for making marketing decisions will this information be included?
A. natural world B. economic conditions C. technology transformations D. legal environment E. competition
Establishing a branch in a foreign country does not create a true multinational enterprise
Indicate whether the statement is true or false
A check is a _________________________ and as such is considered a substitute for money.
Fill in the blank(s) with the appropriate word(s).