A general proposition applied to a specific instance or minor premise to draw a conclusion is called a(n)

A. emotive proof.
B. deductive argument.
C. ethical proof.
D. inductive argument.


Answer: B

Communication & Mass Media

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Based on Benoit’s theory, a firm that uses puffery to build its image is attempting to do which of the following?

a. reduce the offensive act b. evade responsibility c. deny any responsibility d. reduce the accuser’s credibility

Communication & Mass Media

In general, cohesiveness is a positive quality, and cohesive groups seem to be more effective

Indicate whether the statement is true or false.

Communication & Mass Media

As your textbook explains, if you are going to use PowerPoint or another presentation program in a speech, you should

A. use decorative fonts to give your slides more visual appeal. B. allow extra time to prepare your slides. C. plan where you can employ slides to greatest advantage. D. All the answers are correct. E. both allow extra time to prepare your slides and plan where you can employ slides to greatest advantage.

Communication & Mass Media

What is “defamation by implication?”

a) Misspelling a person’s name in a story; b) Juxtaposing facts in such a way as to suggest a defamatory connection; c) Defaming someone’s family member; d) Acting in a negligent manner; e) None of these.

Communication & Mass Media