What are the forces in the macroenvironent that affect the organization>

What will be an ideal response?


• Demographic
• Economic
• Technologic
• Political – Legal
• Social-Cultural

Business

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The marketing mix elements are called ________ because they are the responsibility of the marketing department in an organization.

A. uncontrollable forces B. profitability factors C. target market segments D. controllable factors E. stakeholder value generators

Business

The acronym for the new North American classification system that includes services is ____________

a. NAFTA b. NAICS c. NACS d. NACSS e. NEICE

Business

Which of the following is true of American anti-trust laws?

A. It does not require the defendant to have personal jurisdiction. B. It is not affected by the long arm statute. C. It can only award treble charges in cases involving the government. D. It can be applied only when the court has subject-matter jurisdiction.

Business

The ________ approach to management has been used in a limited manner because many aspects of a management decision cannot be expressed through mathematical symbols and formulas.

A. systematic management B. human relations C. organizational behavior D. administrative management E. quantitative management

Business