Maggie's Apparel Inc. is a store that offers customized shopping, whereby consultants pick clothing they feel will fit a customer's style and specified need. This scenario most likely illustrates _____
a. personal selling
b. price-based selling
c. seasonal marketing
d. word-of-mouth marketing
ANSWER: a
This scenario most likely illustrates personal selling. Personal selling is a purchase situation involving a personal, paid-for communication between two people in an attempt to influence each other.
Business
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