Which of the following terms refers to the duration of an advertising message or campaign over a given period of time?
A. medium value
B. effective reach
C. frequency
D. medium delivery power
E. continuity
Answer: E
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Newspapers in China refer to young people with good jobs as "zippies."
Answer the following statement true (T) or false (F)
When you're designing a graphic, make sure to avoid common pitfalls. When you're making a pie chart, use the 12 o'clock position for the slice that is _________.
A. largest or most important B. least interesting C. smallest
Which of the following best describes a call-to-action?
a. Objective and unbiased. b. Paid consumer content. c. Planted by organizations to masquerade as original material that an actual consumer posted. d. The proliferation of untruths and exaggerations. e. A direct request in a marketing message for a specific behavior.
Define listening for information
What will be an ideal response?