Which of the following best describes a call-to-action?
a. Objective and unbiased.
b. Paid consumer content.
c. Planted by organizations to masquerade as original material that an actual consumer posted.
d. The proliferation of untruths and exaggerations.
e. A direct request in a marketing message for a specific behavior.
e. A direct request in a marketing message for a specific behavior.
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Standardized global marketing is the strategy employed by global companies that define their markets narrowly
Indicate whether the statement is true or false
Figure 4-2Figure 4-2 above shows the recent ratings from independent rating agencies for selected smartphone brands and models. The columns each show a brand like Apple, Blackberry, HTC, LG, Motorola, and Samsung. These brands are referred to as the ________ when consumers use these smartphone ratings to evaluate the products.
A. evaluative criteria B. core benefits C. points of difference D. value propositions E. consideration set
Which of the following is considered an unusual item affecting the prior period's income statement?
A) Change in accounting principles B) Fixed asset impairments C) Extraordinary item D) Discontinued operations
Which of the following statements about employees is not true?
A) They may be considered "internal customers." B) They typically will not give company feedback on intranet sites. C) Intranets offer ways to engage them online. D) Online surveys may help company leaders better meet their needs. E) They may offer valuable feedback to company leaders.