When you ______ an emotion, you try to replace one emotion with another to which you believe audience members will respond more favorably.
a. intensify
b. deintensify
c. neutralize
d. mask
d. mask
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To exploit the power of social media, marketers need to create tangible value for consumers, which can come from all of the following EXCEPT ________
A) discounts B) coupons C) information D) solicitations E) special offers
All of the following are explanations of cost changes. Which of these influences can be substantially affected by cost containment measures?
a. inflation/deflation b. changes in quantities purchased c. technological change d. changes in supply chain costs
Sabrina just received a toy from her mother for her seventh birthday.The toy was recommended by her elementary school teacher for its educational value.The teacher has been conducting lectures on educational toys for children.Sabrina’s teacher is what kind of customer?
a. decision maker b. recommender c. influencer d. economic buyer
Dick offers to sell Jane his 1955 Thunderbird convertible. Before Jane can accept the offer, lightning strikes the car and it is totally destroyed. Which of the following is true?
a. Jane can still accept the offer and John must find a 1955 Thunderbird to sell. b. The offer is terminated by law. c. Dick can still revoke his offer so long as he does so before Jane accepts. d. Jane can still accept the offer. She will be entitled to the insurance proceeds.